Jeanne Lewis at Steples

Harvard Business School 9-400-065 Rev. July 24, 2000 Jeanne Lewis at Staples, Inc. (A) (Abridged) op YO INC Six months from now, on February 1, 1998, Jeanne Lewis (HBS '92) would become the senior vice president of marketing at Staples, Inc. (Staples), a nationwide office supplies superstore. After 10 months working side by side with Todd Krasnow, the current executive vice president of marketing, Lewis was becoming familiar with the department. Her initial assessment led her to wonder if the department's operating style was suited to evolving competitive realities.As KrasnoWs heir apparent, Lewis anted to be involved in shaping the department's priorities for the upcoming year. The strategic planning process traditionally began around this time in August, and Lewis wondered if the time to start taking action had arrived. Thus far, 1997 had been a trying year for the company: the Federal Trade Commission had challenged Staples' proposed merger with Office Depot, and the two companies had recently abandoned 10 months of merger efforts.At that time, Chairman and CEO Tom Stemberg reaffirmed his commitment that Staples would grow from a $5 billion company to a $10 billion company by the turn of the century. Staples not only had to grow bigger, it also had to grow better, as analysts had become accustomed to the company's 14 consecutive quarters of earnings-per-share growth in excess of 30%. The theme of the upcoming year was twofold: strong growth and more effective execution. c Lewis believed that Stembergs pronouncement to look for the â€Å"silver lining† in the failed merger and to take to heart the lessons of the merger could serve as a call to action for the marketing department. Marketing, which served as both an architect and driver of the brand, would play a critical role in Staples' continued success. Lewis knew that Staples could survive only if it was prepared to get rid of outmoded ideas and replace them with new ones†a philosophy shared b y Krasnow. But Lewis also knew that it could be trigntening to give up the ideas that nad made the company successful.Furthermore, the marketing staff was understandably apprehensive about KrasnoWs planned departure, and many were already mourning his loss. Lewis explained: No While the merger distractions were going on, things that maybe should have been dealt with, weren't. Now, I wanted to make it clear that a new person was coming on oard in this area, and fgure out how we could get back to business. We needed to refocus on building our business, because it was as competitive as ever, and we had lost a couple of beats in a few marketing areas while busy with the merger.We were at a turning point in the marketing department, as opposed to being long past it. Because of the confluence of external events as well as our own internal complexity, if we didn't change, then I was concerned it would start to show eventually in sales. Research Associate Jennifer M. Suesse prepared this ca se under the supervision of Professor Linda A. Hill as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. It is an abridged version of an earlier case, â€Å"Jeanne Lewis at Staples, Inc. (A),† HBS No. 499-041, prepared by Research Associate Kristin C.Doughty under the supervision of Professor Linda A. Hill. Some names have been disguised. Copyright 2000 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www. hbsp. harvard. edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means†electronic, mechanical, photocopying, recording, or otherwise†without the permission of Harvard Business School. This document is authorized for use only by Harutyun Gevorgyan at HE OTHER until November 2014. Copying or posting is an infringement of copyright. [email  protected] harvard. edu or 617. 783. 7860. 400-065 Lewis knew the marketing department's role in ensuring success was twofold: maintaining the delicate balance between meeting short-term financial objectives ith appropriate promotional tactics and building customer loyalty and retention witn an ettective marketing strategy; and investigating ways to leverage Staples' brand and broaden its franchise.She also had specific questions about some of the department's structures, systems, and staffing. She was eager to get started, but recognized the risks of doing too much, too fast: My style is that I want things to happen quickly. When I see things†either a new problem someone has never had to fgure out before, or where theyVe Just had a different sense of timing†I Jump in and say, â€Å"here's the way to do it,† and that makes hange happen quickly. But that could l imit my ability to work across and with the organization.I could end up spending too much time managing down and not enough time making broader, more expansive impact by managing across the organization as well. Staples' Background (1985-1991)1 In 1985, Tom Stemberg (HBS '73), known for his marketing sa'. n. y and innovations in the staid supermarket industry (as vice president of sales at Star Market, and president of First National Supermarket), pioneered the concept of the office supplies superstore. A â€Å"Toys ‘R' Us† of office supplies, â€Å"Staples, the Office Superstore† would provide completeness, convenience, informed assistance as well as attractive prices†¦ overing everything from coffee to computer software† for the small-business customer. 2 Initial customer research indicated that most small businesses did not track their total expenditures for office products closely, nor were they aware that they were paying on average 40% more for t hem than large corporations. To communicate the savings and increased convenience of its new way of procuring office supplies, Staples' management was prepared to invest heavily in marketing. Staples' message would emphasize discounts and convenience, leaving customers free from the hassles† of dealing with long lines, order forms, and multiple suppliers.For the pivotal role of director of marketing, Stemberg hired Todd Krasnow, a 28-year- old HBS graduate who had worked in marketing at Star Market with Stembergs new VP of operations. In the early days, Stembergs team of five (himself, Krasnow, CFO, VP of operations, VP of merchandising) each had their own primary spheres of responsibility, but they all worked very closely together, doing whatever it took to get the Job done. They began the mornings with a 7:00 0'clock meeting, reconvened for a orking lunch, and generally worked through the evening until 10:00 0'clock.

Guy Montag Change Essay

Change is a big factor of life, without changes we are like robots. Sometimes we change to adapt, change for a cause, change to be a better person, change for a better living, and some time change for fun. Similarly in the novel Fahrenheit 451 Ray Bradbury changes his main character Guy Montag throughout the novel. He uses other characters to bring changes into Montag’s life. Montag is a fire man, not a fireman who puts fire out rather who works under Captain Beatty to burn books, and houses. In the beginning of the movie he just follows order and burns books but as the novel goes he changes himself to be a better person. Firstly, Clarisse seventeen years old girl, Montag is introduced to in the novel bring several changes in his life. She teaches him how to love and express his thoughts. In the beginning he doesn’t think much to care about anything, but Clarisse teaches him love nature. He never even thinks let alone expressing his thoughts, But Clarisse changes him to look differently and to express them to change him to be a better person. â€Å"It’s just I love to watch people too much†¦ Sometimes I ride the subway all day and look at them and listen to them.† Second is Mildred, Montag’s wife who just watches T.V shows with her friend all the time. She was like the rest of the society, who was bored with life and tried to commit suicide. She sort of holds Montag back from changing, reading books. As his wife she had more effect on him than anyone else in the beginning.

Approaches To The Broken Windows Policy Explained Criminology Essay

Approaches To The Broken Windows Policy Explained Criminology Essay 1. Explain the Broken Windows theory of policing. Describe the advantages and disadvantages of this approach. Detail the two most important benefits and the two pitfalls of such an approach to policing. Police departments, in the past twenty years, have adopted a theory that says by resolving minor disorders serious crimes can be reduced. It is called the broken windows theory, â€Å"also known as â€Å"order-maintenance,†Ã¢â‚¬ zero-tolerance,† or â€Å"quality-of-life† policing.† (Harcourt & Ludwig, Winter 2006, p. 282) It came to the forefront after a 1982 Atlantic Monthly article by James Q. Wilson and George Kelling. The article argued that when low-level quality-of-life offenses were tolerated in a community, more serious crime would follow. The broken windows theory says that â€Å"the variation in disorder in neighborhoods that explains the variation in crime, holding structural disadvantage constant. The real trigger is disorderliness itself.â₠¬  (Harcourt & Ludwig, p. 281) According to this view, broken windows, abandoned buildings, public drinking, litter and loitering cause good people to stay in their houses or move out of the neighborhood entirely. The theory argues â€Å"that the minor events and incivilities that frightened people, far from being a distraction for police departments, should be identified as key targets of police action.† (Moore, 1992, p. 138) It leaves criminals free to roam and send a message that law violations are not taken seriously. â€Å"The focus of the broken windows policing strategy is to address community anxiety about public safety. Broken windows advocates argue that the role of the police is fundamentally to maintain public order.† (Dammert & Malone, Winter 2006, p. 39) Some of the advantages of the broken windows policing are that it reduces social and physical disorders, furthers joint safety endeavors, and bring communities together. â€Å"Broken windows theory assu mes an essentialist notion both of disorder and its connection to perception: visual cues are unambiguous and natural in meaning† (Sampson & Raudenbush, Dec. 2004, p. 320). The theory’s biggest test has been in New York City, where a dramatic decline in crime has been attributed in large part to â€Å"order maintenance.† Rundown parts of the city have been cleaned up, and police focus more on such problems as panhandling, turnstile jumping, and public drinking. Police have even cracked down on people who clean the windshields of cars at stoplights with squeegees (Parenti, 1999, p.77). Among the first and hardest hit were the homeless, who travel, beg, and live in the political and physical basement of the class system: the city’s six-story-deep concrete bowels. Advocates of such tactics argued that in order to address these crimes, the police must be afforded wide discretion and should not be hamstrung by constitutional rules. Still â€Å"broken windowsâ €  enforcement has won a proper place among trends in criminal-justice reform. But in doing so, the police ignored the principal lesson of their own theory. If the toleration of minor law violations leads to more serious crime on the street, it would also follow that the toleration of minor law violations by the police will lead to more serious crime on the force. And that is precisely what has happened. â€Å"The broken windows theory suggests that minor disorders, both physical†¦and social†¦is causally related to serious crime.† (Harcourt, 2001, p.68) â€Å"Broken windows gives rise to â€Å"wars† on the poor, racism, and police brutality.† (Weisburd & Braga, 2007, p. 80) As mayor, Giuliani appeared to show his eagerness to impose law and order at all costs with the implementation of the zero tolerance policy. This led to a dramatic increase in arrests for such crimes as riding a bike on the sidewalk and playing loud music.

The Founding and the Constitution Research Paper

The Founding and the Constitution - Research Paper Example s required given the absolute nature of laws written into the Constitution, so the document is laying out a requirement that seeks a high standard of judgment. Also, the Constitution requires super majority votes from both the Senate as well as the House because, in theory, the two parts of the legislature were meant to represent different interests and different people (the Senate representing more of the small, rural states, which get to send two Senators in all cases whereas the House representing more of the populous states, which get to send representatives on the basis of population) (Alder). The second procedure (the â€Å"informal method†) for proposing amendments to the Constitution provides protection for states to an unresponsive Congress. If two-thirds of states agree to call for a convention, the Congress is obliged to call a convention. This method has neither constitutional instruction for how to complete the convention nor precedent to be relied upon. It is not clear whether the states would be represented equally or by population. With that said, all amendments to the Constitution have been carried out through the first procedure described. The Founders may have wanted this second procedure as a way of empowering the states and protecting against an intrusive, federal government (Mount). 2. â€Å"Loose construction† refers to a loose or liberal interpretation of the U.S. Constitution, thus expanding federal powers beyond those explicitly mentioned in the document. In contrast, â€Å"strict construction† refers to the opposite: it is a legal philosophy that requires the interpreter of the Constitution to apply the text only as it is written. In other words, powers not enumerated in the Constitution are invalid (Welch). As was described previously, the formal method of amendment has a clear process described in the Constitution, which maps onto the normal procedure for business of the Congress in creating laws. Therefore, the formal method of

Major Depressive Disorder Case Study Example | Topics and Well Written Essays - 1500 words

Major Depressive Disorder - Case Study Example She feels worse in the mornings, guilty and hopeless, with suicidal ideation and has developed increased psychomotor retardation. She thinks she is ruining her family, who would be better off without her. These signs and symptoms indicate that she has Major Depressive Disorder (MDD), as defined by criteria in the Diagnostic and Statistical Manual of Mental Disorders, 4th edition, text revision (DSM-IV-TR) (American Psychiatric Association [APA], 2000). The criteria state that more than one important aspect of MDD, such as sustained depressed mood, anergia, anhedonia, disturbed appetite and sleep, psychomotor retardation, suicidal thought, negative thought, hopelessness, or poor concentration, should be present for no less than two weeks and not related to somatic effects, caused by substance abuse or adverse reactions to medication. Depression is the most widespread disorder in relation to mental health. According to World Health Organisation [WHO] (2001), people suffering from depression account for 5 to 10% of the population. The 'Bettering the Evaluation and Care of Health' survey (AIHW, 2007) reported that it accounted for 33.7% of mental health disorders managed by general practitioners in Australia in 2003-04. Most studies show that the development of MDD has a higher incidence in females than males in their life time, being found in females twice as much as in males (APA, 2000; Varcarolis, 2006, pp.326-327; WHO, 2001). Typically, MDD is more likely to occur in females aged between 20 and 40 years old (WHO, 2001). Causes assumed include responsibilities of multi-tasking, for instance, domestic and office work, wife and parenting roles, or the menses might contribute to the prominent prevalence of depression in females (APA, 2000; WHO, 2001). However, race, earnings, education or matrimony are not related to the frequency of MDD (APA, 2000; Varcarolis, 2002. p.454; WHO, 2001). 2. Pathophysiology of depression: Depression arises due to multifactorial causes, including biochemical, cognitive, hereditary and environmental factors, and sleep abnormalities (Varcarolis, 2002, pp.456-460; Varcarolis, 2006, pp.330-333). In Isabel's case, a reasonable assumption would be that the major pathophysiologic causes might be biochemical, cognitive factors, and sleep abnormality. There are many studies to indicate that biochemical imbalance can cause depressive disorders, in relation to certain neurotransmitters, mainly serotonin, noradrenaline and dopamine in the brain, which are known to play a role in the regulation of mood (Varcarolis, 2002, pp.456-460; Varcarolis, 2006, pp.330-333). The dysfunctional regulation of serotonin is related to decreased sex drive, appetite and sleep disturbance, as serotonin is particularly important in controlling sleep, appetite and sexual drive (Varcarolis, 2006, p.331; Zarate & Charney, 2003, pp.464-468). Reduction of noradrenaline can lead to loss of energy, interest, concentration, and decreased sexual drive (Varcarolis et al., 2006, pp.460-464; Zarate & Charney, 2003, p.464-468). The depletion of dopamine can be associated with loss of motivation and interest, because it contributes to the stimulation of the system of circuits of motivational behaviour in

Film Analysis of Some Like it Hot Movie Review Example | Topics and Well Written Essays - 1000 words

Film Analysis of Some Like it Hot - Movie Review Example They have to dress and act like girls. Although they start liking the female members of the band, they cannot tell them so since they are not willing to reveal their identity. Joe is in love with a band member called sugar. On the other hand, a millionaire called Osgood Fielding wants a relationship with Daphne and even invites him on a yacht. Though not openly stated, the theme of politics is somehow featured in the movie. The changed identity is depictive of how politicians change when they are elected. They forget what they are supposed to represent and start focusing on their own selfish issues. Just like, Joe and Daphne managed to conceal their identity and convince people that they were female. Politicians possess several identities, which they adopt depending on where they are. At times, they use their multiple identities to deceive people (Wilder, Castle and Auiler 66-71, 81-83). 2. Does the film’s maker (writer, director) have their own unique point of view on the pol itics and/ or cultural life in the 1950s if so, what is it? Explain. Although the movie was set when issues such as sexuality were not serious, the movie features these themes. The filmmakers of I like it Hot have a unique point of view regarding cultural life. A good example is shown when Osgood falls in love with Jerry thinking that he is a woman. However, when Osgood realizes Jerry is a man, he does not care. This is a unique outlook on the issue of homosexuality. Anybody would have expected Osgood to avoid Jerry’s company completely, considering the movie was shot in 1950’s. A period when few would publicly acknowledge they were gay. Another unique outlook that the makers of some like it hot demonstrate is on the first glance appearances. Most of the characters adopt a deceptive attitude, which is revealed later. Jerry and Joe pretend to be male and through them, the true nature of characters such as Sugar and Osgood are revealed. Through Joe we learn of Sugars yea rning for money. Through Jerry, Osgood is revealed as being heterosexual (Wilder, Castle and Auiler 112-118). 3. Does this movie have messages or themes? Identify them. Do you think that the movie’s themes and messages still relevant to audiences of 2012? Why or why not? Explain. The movie â€Å"Some Like it Hot† was remarkably ahead of time. It features themes on issues that are being witnessed in the contemporary society. In the movie, there is an issue of a man wanting to marry another man knowingly. This is quite similar to the recent happenings regarding gay marriages. The issue has been viewed with suspicion with most people opposing it utterly. In addition to sexuality, the movie features the issues of sexism and cross-dressing, which are concerns of the modern society. As the movie uncovers the difficult role that women were supposed to play are revealed (Wilder, Castle and Auiler 200-205). Another theme is the theme of sex, gender confusion. Jerry pretends to be female to appoint where he appears confused about his real identity. This theme would apply in the contemporary society where people appear unsure about their sexuality. Some people opt to go undergo surgery to alter their sexuality hoping to escape from the problems associated with certain gender. Although Jerry and Joe alter their gender for different reasons, their reluctant to revel their identity reflects the contemporary sex identity conflicts. Another theme feature in the movie is the theme of crime. Joe and Jerry are running away from a mob that

History Discussion Research Paper Example | Topics and Well Written Essays - 500 words - 6

History Discussion - Research Paper Example The passage of Missouri compromise was very important in that it was the first attempt to get a solution to the matter concerning slavery. But, it is also significant to note that it did not remove the underlying problems. There still existed free and slave States and the divisions over slavery would take years and bloody outbreak of civil war to resolve the issue. The Missouri Compromise in 1820 was engineered to allow Missouri to become a slave State while Maine on the other side a Free State. In this manner, the number of Slave and Free States in America would in turn become equal leading to a balanced share of power in Congress without any State or region benefiting at the expense of the other. The most significant aspect of the Missouri compromise was that there was an agreement that no State or territory to the North of Missouri Southern Border could accept to enter the Union as State that accepted slavery (Burgan 44). This part of compromise eventually stopped slavery from spreading to the rest of Louisiana Purchase. The Northern States strongly opposed slavery while the Southern States were in favor of it. Expansion of slavery in the U.S would imply that there would be an increase in territorial population and space. This at the end would mean that the Southern States had more power or increased power in the House. In addition, the Southern States had less black population as compared to the Northern States. The U.S House had three fifth of black population while the rest was white population. Therefore, approval of Missouri as a slave Sate would imply that there would be increased Southern representation in the House thus making the Northern States insecure. In addition, the Missouri compromise of 1820 made the congress to reach a compromise over slavery issue in that it reached its first compromise on how to regulate slavery in new States and Territories. While the

How and Why Cultural Groups Tend to See Themselves Essay

How and Why Cultural Groups Tend to See Themselves - Essay Example The approach which is taken allows individuals to continue to hold onto a sense of identity. However, by doing this, there is a loss of learning and ability to understand and accept the mechanics of other cultures. The opposition which is created further creates divisions that do not allow others to have the right perception and insight into creating and integrating solutions and needs within society. Examining the perceptions by Kwame Appiah from â€Å"Moral Disagreement† and Franklin Foer’s â€Å"How Soccer Explains the World† provides further insight into why the boundaries among groups are considered important and the ways in which this develops and changes the cultural groups in an emerging global society. The work of Foer is based on the division between pro – soccer and anti – soccer Americans. The division is one which works as an analogy in understanding the difficulties that are created in terms of boundaries and identity between two groups. The boundaries which Foer identifies move further into those who have this identity because it relates to nationality, ethnicity, culture and deeper issues which prevail among those in society. One is able to instantly create a space which they can relate to and remain safe in while those on the outside are kept as unsafe and should not be associated with the group (Foer, 12). The association which Foer creates to this and the idea of safety that comes from various cultural groups is then questioned by the author. While there is a sense of protection and safety in this regard, there is also a lack of being able to work effectively in various areas. Foer creates an analogy to business in which the customs and traditions have to be left aside to complete the end goal. However, this also becomes a threat to other cultural groups that do not recognize this practice, leaving a lack of identity and understanding and causing the boundaries to heighten instead (Foer, 140). The analogies which Foer examines in terms of us versus them and the boundaries of culture are further identified through Appiah’s â€Å"Moral Disagreement.† The theme which is called upon shows that cultural groups have different perceptions of themselves that they do not equate with groups outside of themselves. The cultural groups that are created are defined with the need to carry a similar identity and understanding of where one belongs and the practices they take part in. If one is outside of this group, they may carry a lack of being able to have the same perspective or beliefs. To many, this becomes threatening and causes disruptions in the practices, traditions and beliefs of many. Even more than this, the morality and the actions of groups which do not understand the practices of another can become disrespectful to the other group and the deeply embedded religious, moral or traditional beliefs which are continuously practiced. This particular threat builds even more boundaries among groups and creates a perception of one group holding a sense of ignorance toward another (Appiah, 6). Both of the associations with identity, cultural groups and morality become questionable because of the way in which the world is beginning to change and develop. The move into globalization is leading into all areas of life beginning to break boundaries in terms of sports, business, culture and exchanges which are occurring. This breaking of boundaries is one which is becoming a threat to many, specifically because of the perspective that the other cultures will also break the practices, rituals and beliefs of alternative cultures. This develops more boundaries between both sides and is creating conflicts and disagreemen ts between both sides. The belief in threatening identity and the associations with the problems of culture are then creating even more groups and

Sociology Class - Paragraph Essay Example | Topics and Well Written Essays - 500 words

Sociology Class - Paragraph - Essay Example At the core of every international relation, global commerce, everyday life, etc. is the question how the reality is constructed in the society. Thus, understanding the social construction of reality helps in realizing how and why certain news issues (such as the dumping of oil off the California coast) end up ‘on the cutting room floor,’ never making it into the mainstream news. As David M. Newman maintains, â€Å"the social construction of reality (truth, knowledge, and so on) is the process by which reality is discovered, made known, reinforced and changed by members of society†¦ Not all of us possess the same ability to define reality. Individuals and groups in positions of power have the ability to control information, define values, create myths, manipulate events, and ultimately influence what others take for granted†¦Ã¢â‚¬  (Newman, 41) Therefore, it is fundamental to comprehend that the social construction of reality is based on various factors that affect the social life. Similarly, individuals and groups, politics, economic interests, values, ethics, other interests etc. determine how and why certain news issues affecting the society are constructed and maintained.

Ice Cream Making Essay Example for Free

Ice Cream Making Essay Some may call it a comfort food, others a family tradition, but we all know sweet potatoes pie is delicious. This pie is common around the colder holidays such as Thanksgiving and Christmas. Sweet potatoes pie common ingredients are of course sweet potatoes, butter, eggs, sugar, milk, vanilla extract, nutmeg, cinnamon, and pie crust. The pie color can vary from light orange to dark orange. The flavor of pie is sweet with a combination of different spices. The texture of the pie is usually smooth, but it is not uncommon to have small pieces of sweet potatoes in it; also some sweet potatoes pies have nuts has toppings which makes it not smooth. The smell of sweet potatoes pie is one that brings up memories to people, the smell of sweet potatoes with various species has a sweet smell. The ice cream mix is liquid, it is thick and creamy; it is tasteless similar to milk and is white in color. After the sweet potatoes mix, which consist of, cinnamon, butter, sugar, nutmeg, pecans, and sweet potatoes was added to the ice cream mix. The mix turned a light orange color. The color adds to the appeal of the product because it is orange just like sweet potatoes. The texture of the ice cream is not smooth because of small pieces of sweet potatoes chucks and walnuts in it. However, we didn’t want it to be too smooth because sweet potatoes pies aren’t smooth and the nuts add texture to it. The different spices are also seen and tasted in the ice cream. The pecans were coated with cinnamon, sugar and nutmeg. This added a sweeter flavor to the ice cream as well as additional spices. The group did a very good job of maintaining the sweet potatoes flavor with ice cream. It has the spices and taste similar to regular sweet potatoes pie. The smell is similar to the smell of sweet potatoes pie; it smells sweet and has a smell of spices like cinnamon and nutmeg. We first made an unhealthy recipe, added 60.2g of butter to sweet potatoes to make it creamy which also made it easy for it to be smashed. After the sweet potatoes were smashed until the texture we desired, we added 2g of cinnamon, 12g of sugar, 1g of nutmeg, to the 308 g of sweet potatoes mixed. After the ingredients were mixed the 25g of pecans were added to the mix. Then the sweet potatoes mix was added to 900mL of the Mayfield ice cream mix gradually. It was then churned for 20 minutes. Then the ice cream was taken out a placed in a blast freezer for storage. Then we made a healthy version of the ice cream, the recipe for the healthy version is 308g of sweet potatoes, 1g of nutmeg, 2g of cinnamon, 30.1g of margarine salted and 5g of Splenda.

Effect of Ethylene on Musa Acuminata Ripeness

Effect of Ethylene on Musa Acuminata Ripeness Introduction The purpose of the experiment is to determine whether the amount of ethylene would affect the rate of ripeness of Musa acuminata. It is hypothesized that the amount of ethylene does affect the rate of ripeness of M. acuminata. The more the ethylene, the faster M. acuminata will ripen. This is because it stimulates plant response when it gets to the plant tissue. It is hypothesized that the banana with two slices of apple will ripen the fastest, followed by the banana with one slice of apple, and finally the control group, which consists of only a banana and no apples. Ethylene, also known as ethene, is a naturally occurring gas that is produced by ripening fruits. The chemical formula for ethylene is C2H4. Ethylene, which is shown in Figure 1, is a member of the alkene family, which includes any chemical that contains two carbons connected by a double bond and two other single bonds can be formed for each carbon (1, 2, 3). Ethylene can be used intentionally to ripen fruits. Some characteristics of ethylene are that its vapors from a boiling liquid are lighter than air and thus can rise easily, that it can easily be ignited, that it is not toxic at all (4). Ethylene affects plants by influencing plants growth, development, and how long they can be stored. External sources of ethylene can also have similar influence on fruits. A fruit produces significantly more ethylene during some stages of its development and when there are abiotic or biotic changes happening to it. A plant is affected and influenced when it is exposed to ethylene in the environment surrounding it or when it is close to a fruit that is producing excessive amounts of ethylene. The main purpose of having external sources of ethylene is to ripen fruits (1). Ethylene can only be produced under a condition where there is enough oxygen and not too much of carbon dioxide. The same condition must happen for ethylene to influence the fruits. Ethylene is spread throughout the fruit by diffusion. The rate of the production and diffusion depends what the stage of plant development that the plant is going through (1). Climacteric fruits, such as tomato, apple, pear, and melon, are those that increase the amount of ethylene significantly during the process of ripening. On the other hand, non-climacteric fruits, such as grape, orange, and pineapple, are those fruits that do not produce an excessive amount of ethylene during the process of ripening (1). Ethylene can only affect nearby tissue when it is produced in climacteric fruits or fruits that are injured. Examples of injured fruits or vegetables are when they are peeled, sliced, cut, or any kind of preparation or processing actions. For non-climacteric fruits that are not ripening yet, ethylene can reduce or slow down the production of itself. That means that when it is not ripening, a fruit that follows that criteria will not ripen so fast since the production of ethylene is stopped by ethylene itself. When climacteric fruits start to ripen, the ethylene leads to its own synthesis and a lot more of ethylene is produced. Because of this, the concentration of ethylene in the fruit increases rapidly and reaches such a high level that external ethylene source no longer has effects on the fruit (1). There is little effect when the external source of ethylene for fruits like apples and bananas is reduced, because the fruit itself has the ability to resist the diffusion and the fruit can produce ethylene at a very fast rate that exceeds the rate of diffusion of ethylene leaving the fruit to the surrounding (1). External ethylene source includes other plants, smoke, compressed ethylene gas, and chemicals that release ethylene. When a fruit is has just started to ripen, the concentration of ethylene in the fruit is low. At this time, reducing external ethylene source helps to slow down or delay the process of ripening significantly. When a fruit is wounded, which means that it is damaged, the rate of the production of ethylene increases. This leads to the fruit ripening earlier than normal or at a faster rate. The interactions between ethylene and the plants environment is also shown in Figure 2 (1). Ethylene production can be accelerated when there is external influence, such as injuries or wounds on the fruit. This causes the fruit to ripen faster since more ethylene was being produced. However, the result of external influence and internal development ultimately results in the same thing causing the fruit to ripen faster. As a result, it is difficult to tell if the fruit was ripening at a faster rate because it was damaged or if it was at that stage of plant development (5). External and internal ethylene sources like pollution, ethylene in the surrounding, ethylene production, and stress, both abiotic and biotic, all affect the plant tissue. When the plant tissue is influenced, it stimulates plant responses, such as producing excessive amounts of ethylene to start the ripening process (1). One way that this plant response can be delayed or slowed down is to store the fruit in a place like the refrigerator, where the temperature would be low so that the quality of the fruit can be preserved. Since ethylene can only be produced under a condition where there is enough oxygen and not too much carbon dioxide, lowering the amount of oxygen around the fruit can also slow down the process of ripening. In addition, the rate of the process of ripening can also be reduced by increasing the amount of carbon dioxide around the area so that ethylene cannot be produced as effectively (1). Ethylene in bananas causes the banana to lose chlorophyll and turn into a yellow color from a green color. When ethylene is removed or reduced, the color changes can be delayed and the fruit can be stored for a longer period of time (1). Ethylene can cause a fruit to be softened and produce a different or stronger aroma, texture, and taste. Usually, ripened fruits become sweeter than unripe fruits. In addition, the difference of the amount of ascorbic acid between ripened fruits and unripe fruits is not very significant (1). Figure 1: Ethylene Figure 2: Ethylene interactions with plants and environment Bibliography Saltreit, Mikal E. Effect of Ethylene on Quality of Fresh Fruits and Vegetables. Postharvest Biology and Techonology 15 (1999): 279-92. 11 Nov. 1998. Web. 27 Oct. 2016. http://ucce.ucdavis.edu/files/datastore/234-2189.pdf. ethylene (H2C=CH2). Encyclopaedia Britannia. Encyclopaedia Britannica Online. Encyclopaedia Britannica Inc., 2016. Web. 19 Oct. 2016. http://www.britannica.com/science/ethylene. OLeary, Donal. Alkenes Chemical Properties. Alkenes. 2000. Web 29 Oct. 2016 http://www.ucc.ie/academic/chem/dolchem/html/dict/alkenes.html. ETHYLENE. National Center for Biotechnology Information. U.S. National Library of Medicine, n.d. Web. 29 Oct. 2016. http://pubchem.ncbi.nlm.nih.gov/compound/Ethene#section=Top. Abe, Kazuhiro, and Alley E. Watada. Ethylene Absorbent to Maintain Quality of Lightly Processed Fruits and Vegetables. Journal of Food Science 56 (1991): 1589-592. Web. 19. Oct. 2016. http://ucanr.edu/datastoreFiles/234-1777.pdf.

Impact Of The Renaissance in Europe Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The impact of the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Renaissance on Europe   Ã‚  Ã‚  Ã‚  Ã‚  Jacob Burckhardt best describes the renaissance as the prototype of the modern world, for it was the period between the fourteenth and fifteenth century in Italy, when the base of modern civilisation was formed. It was mainly through the revival of ancient learning that new scientific values first began to overthrow traditional religious beliefs. People started to accept a new rational and objective approach to reality and most important of all to rediscover the importance of the individual. The result in Burckhardt words, was the release of the’ full whole nature of man’. However the Renaissance biggest contribution was the way different important individuals through their logical revelations managed to diminish the power of the Catholic Church. (Craig, Graham, Kagan, Ozment, Turner; The heritage of world civ; pg.493-494)   Ã‚  Ã‚  Ã‚  Ã‚  Medieval Europe before the Renaissance had been a fragmented feudal society with an agriculturally based economy, and its culture and dominated by the Church. After the fourteenth century was characterised by the growing national consciousness and political centralisation based on organised commerce and capitalism, along with the secular control of thought and culture.   Ã‚  Ã‚  Ã‚  Ã‚  It was in Italy from around the time 1375 to the sack of Rome (1527) that the distinctive features and impacts of the renaissance era are revealed. (Internet 1)   Ã‚  Ã‚  Ã‚  Ã‚  Italy having a geographic advantage, laying in the centre of the commerce between the east and west. Due to this fact rich and urban cities were formed in Italy. There started to be more Italian cities than there were people in them. Trade monopolies were formed to ensure profitability of trade and manufacturing, but only those with sufficient capital could engage in either. For example, in Florence 10% of the families controlled 90% of the wealth. These wealthy families established power over these city-states (ju... ...Yet there has never been a controversial or important than Niccolo Machiavelli’s The prince. It’s vivid prose being-â€Å" Men must either be pampered or crushed â€Å" – has not stopped readers through the centuries devouring its every aspect. With Machiavelli begins the science of politics. (Internet 1)   Ã‚  Ã‚  Ã‚  Ã‚  Another development was the perfection of the art of diplomacy. Constant warfare between city-states was aimless, and by the end of the fourteenth century city-states began the practice of keeping resident ambassadors at the major seats of power. At the same time this improved communication and provided leaders with accurate information about friends and enemies. Diplomacy became both an offensive and defensive weapon. (Kishlansky, Geary, O’Brien; Civ in the west; pg. 340) I would like to conclude with mentioning that Renaissance artists and philosophers did more than construct, adorn buildings or write books. Inevitably their work expressed ideals and the way their society worked. The emphasis was more upon the here and now rather than the hereafter; and most importantly, upon humanity and its capacity for growth and perfection.

Evolution in the United States Education System Essay -- Essays Papers

Evolution in the United States Education System In July of 1925, a Tennessee high school teacher named John Scopes sat in a court room facing a violation of state law by teaching evolution, the idea that human beings and monkeys share a similar ancestry. This was no ordinary trial, this was the â€Å"trial of the century†; it featured heavy media attention, it was a battle between two of the best attorneys in the nation, and it raised many questions about evolution and creation, the theory that human beings were put on Earth by God. Today, these questions still are not answered, with cases and debates still popping up 78 years after the famous â€Å"monkey trial,† with the same issues at hand: creation versus evolution (Futuyma 6). The evolution theory goes back to the times of the Greeks, who believed that humans went through a form of evolution. Later on in the 18th and 19th centuries, many scientists and philosophers from Europe wrote theories pertaining to evolution. Finally, in 1859 On the Origins of Species, a book on observations by Englishman Charles Darwin, was published explaining his theory, that in the long run, the fittest of all species survive, passing on different characteristics to help the next generation survive. This theory changed the aspects of biology and sparked much controversy in society. Beginning in the 1870s in the United States, about ten years after Darwin released his controversial book, Southern Christians began to fight the idea of evolution, while in the North, much was not made of the topic. It was almost completely ignored. In the early 1900s, teaching of evolution had become pretty normal in an American elementary, middle, or high school, although sometimes with some controversy. In the... ...d J. (1998). Summer for the Gods: The Scopes Trial and America's Continuing Debate Over Science and Religion. Boston: Harvard University Press. Levenson, J.C. (2004). The age of Darwin. Raritan, 23 (3). 115-149. Linder, Douglas. (2002). Tennessee vs. John Scopes Monkey Trial. Retrieved April 19, 2004, from http://www.law.umkc.edu/faculty/projects/ftrials/scopes/scopes.htm Morgan, Jeffrey P. (2003) Reading race into the Scopes trial. Journal of American History, 90 (3). 891. Robinson, B.A. Teaching of Evolution of U.S. schools. Retrieved: March 30, 2004, from http://religioustolerance.org/ev_school.htm Shultz, Lynne H. Summary of Evolution in Public Schools. Retrieved: April 19, 2004, from http://infidels.org/activist/state/evolution.shtml Scopes, John T. & Presley, James. (1967). Center of the Storm. New York: Holt, Rinehart, & Winston Books

Unjust Bomb :: essays research papers fc

Death is a reality. Men should be conscious of that reality. I say men, because the willingness to die for a cause is most likely inherent to our sex. We (the man) were hunters running after wily beasts, and nature most likely gave us the cruel gift to be contentedly conscious of our fate ( the jaws of the prehistoric predator before us!) If the soldier can imagine his enemy to be the beast, then perhaps he can die with this intrinsic honor. Throw total war away, leave the unprepared civilian be. The death of a civilian, bombarded by the atomic bomb is beyond all wrongs. The atom bomb is a manipulated force, the product of the human mind, misdirected to defile humanity and nature simultaneously. It gives the victims no time to prepare their life for their sudden exit, or worse, for a life tortured by atomic mutilation and shame. May a human be granted a death of peace, or at least, one of honor? The soldier has been forced to accept his role. He is fighting for his nation, against another nation, which is his enemy and he, perhaps, can perceive as evil. Perhaps he has considered his death. This will give him honor in that death, an otherwise empty destination. Let they who do not wish to be heroes or enemies, be. It is indeed morally wrong to end a war by killing civilians, regardless of whether their lives will save the lives of soldiers. To save our American soldiers these bombs were hurriedly created by physicists under the guidance of Oppenheimer. Later he would refer to it as the "scientist’s sin". Perhaps all of human civilization is an atom bomb. We harness nature, in order to destroy both it and ourselves. Yet nothing in our civilization is as overt as the atomic bomb. Who are these moralists? These moralists who bear objective truth? There is no truth? The atom bomb is natural? It is in our nature to destroy ourselves? So it is inevitable that we would forge the bomb, that our destructive nature would reach for the golden apple. But what is it? It’s a vile apple with worms and rot and dripping poison. We annihilated two cities filled with human civilians,( not living in a democracy, but

Research Paper On Gun Control

There is a old saying that guns dont kill people, people kill people. This Is a known saying that comes out all the time when this conversation pops up. The media portrays gun control in a positive light, they believe that this is something that would work: believe that gun control will never work and giving people guns to protect themselves and taking guns from people the public judges or deems unfit is a terrible Idea.It Is unsafe, and also endangering people's lives and Is unfair, plus It Is oing against the second amendment which many have died to protect. The Article (â€Å"We Need More Gun control, whether You Know It or Not†) Is an pro-gun article that explains how most americans think you need a background check and go through all these test to be able to buy a gun, â€Å"but such laws don't exist†. First thing that concerns me with this article Is the how he acquired the stats and comments he obtained.Most of them are only from a small group consensus and was n ot open up to the public to thus meaning that it is only one sided and not taking an opinion from thers sides ot this topic. The second bit ot information that was about this article was that he has no ethos and have no real credited sources of his information. An picture I found on the web from (â€Å"accessories. com†) was an perfect example for gun rights. This pictures describes that George Bush is saying â€Å"Free People Ought To Be Armed†.This picture basically saying that George Bush a person that fought for the rights of people Is saying that they should be dble to keep their guns. I Agree with statement the government now is trying to take away guns from people and give uns to untrained people who would hurt themselves and kill someone on accident â€Å"Ilke a kid with a gun†. On the website (â€Å"Twitter. com†) there is an anti-gun control picture. This picture is saying that a man named Joe Salazar Is being claimed an Idlot because he states that college women should not have guns because women fearing rape may â€Å"pop a round at someone†.I agree with this statement. Having untrained women and some men carrying weapons will endanger people around them, the said so person, and his/her self. This is a terrible compromise to having people protected and putting in pro gun ontrol laws which end up benefiting no one In the end of It all. â€Å"l guess Dy nature, I'm a oestructlve one Ana trutn De told, tne saTety was never on. So warning bells should have rung when I was trained wrong. For you knew I was the trigger happy and sought.I'm thinking ‘goodbye' would have been for the best Instead. But now I found you dead, with my bullets in your chest. † A tragedy like this could be avoided if people where to realize that gun control is a terrible idea for the peoples safety and needs to be thinked over. Yes, there will be death cause by insane eople Just unloading rounds into people but thats not a guns fau lt is it the persons who is pulling the trigger that needs to be blamed.

Align Technology. Inc Essay

Who is the member for traditional braces market and for Invisalign? Answer Members for Invisalign’s Braces Market * Customers The patient marks the beginning and end of the channel flow in the Invisalign process, seeking a service for malocclusion treatment from their orthodontist. Customers of Invisalign are incentivized by the nearly invisible look, removable while eating ease, and hygiene of the aligners. * Orthodontists As for the customer, the orthodontist determines whether or not Invisalign is the appropriate solution. If suitable, the orthodontist will proceed with  photographs, X-rays, impressions of dental arches, a wax bite and an Invisalign prescription for the patient. This information is then sent to the next channel member in Santa Clara for processing. The orthodontist also has to make adjustments and corrections to the proposal after they are created in Pakistan. * Invisalign The Santa Clara headquarters serves as central point between all channel members. Once Invisalign receives the patient’s information from the orthodontist, employees analyzes the data and constructs plaster and computer models of the current dentition. When completed, this model is forwarded to Pakistan for analysis. * Software Developers The patient’s treatment plan is designed in Pakistan, which entails simulated tooth movements for each of the two weeks for the entire treatment process. Once approved by Invisalign and the orthodontist, these molds are then outsourced to the next channel in Mexico for production. * Manufacturers (Mexico) Aligners are created from the molds received. They are trimmed, cleaned, polished and inspected before they are shipped directly to the orthodontist, which then forwards to the end customer. Members for Traditional Braces Market * Customer Similar to Invisalign, the customer or patient starts and ends the channel flow in the traditional braces process. The patient may either inquire or be referred by their dentist to seek treatment. * Dentist The patient visits their general dentist and if malocclusion is diagnosed, a referral is made to an orthodontist. * Orthodontists In the initial visit with the orthodontist, X-rays, photographs and dental moldings are collected from the patient. A treatment plan is created and in the next visit, brackets are cemented to each tooth and linked with an arch wire. Question No 4 Are there any gaps in the channel? Are channel members performing functions that Invisalign intends them to do? If not, then Why? Answer Demand-Side Gaps * Capturing the Existing Market This is a bit unexpected, considering the many compelling advantages the product itself has over traditional braces. May be the gap exists because of deficiency in customer mental satisfaction level or due to the lack of awareness and trust on Align systems. * Capturing the Potential market Indeed, only a relatively small proportion of this potential population seeks treatment because of the drawbacks associated with conventional treatment, but Invisalign’s process overcomes many of these shortcomings. This gap might be attributed to the orthodontists and the media advertisement, which is focused on raising awareness, and describes advantages over the conventional method (instead of brand benefits). Supply-Side Gaps * Delivery Incentives A possible gap in the delivery of the offering may shoot from the underlying economic incentive for orthodontists. So short of the orthodontists possessing very high brand loyalty or customers specifically requesting the Invisalign treatment, the promotion to customers breaks down here. In addition, the ClinCheck simulation takes 3-4 weeks to complete. They may find a way to give incentive to Pakistan to turn around the simulations faster to cut down on production time. * Production Process Time Invisalign has essentially inserted itself right in the middle of the traditional treatment process. Also, the procedure is entirely customized to each patient. These two facts combined create a longer supply chain that is subject to slow down the production. The Invisalign process includes three centers. The entire process took up to six weeks. Question No 5 Are channel power sources affecting Invisalign’s success? If so, then how? Answer * Orthodontists Perhaps the greatest power source affecting Invisalign’s success is the  orthodontist. An orthodontist stands in between Align and the patient and exercise the power of his expertise. The two customer segments (health conscious and beauty conscious) value their orthodontist’s opinion. That’s why orthodontists have higher profit margins as compared to Invisalign. * Dentists Invisalign have given â€Å"exclusive† distribution rights to orthodontists. So, they have more power. Dentists are mostly the intermediaries who refer the patients to orthodontists and then orthodontists refer patients to Align Corporation for Invisalign systems. The power of Dentists may be limited or actually they are the intermediaries who are performing the role of referrals. When they feel unsatisfied or their profit margins decrease, they also try to reduce the profit margins of Align Corporation by not referring the patients to orthodontists. * Sales Force Invisalign’s sales force uses an exhausting structure. They are not giving the incentives to their sales force. The company is relying more on doctors, dentists, website and orthodontists instead of their sales force. The sales force is unmotivated and that’s why they are affecting Invisalign’s success. * Patients Patient conformity affects Invisalign’s success because of the high degree of participation required for treatment as aligners were removable at the patient’s discretion. Some orthodontists did not like being associated with a treatment that could fail from no doing of their own. Therefore, patients show a sort of power–doctors did not want to be â€Å"associated† with them. Question No 6 What would you do to complete conversion? Answer We propose that Invisalign’s offering is closer to the growth stage in the product life cycle than it is to the introduction stage. Marketing channels should change as the product moves along in its cycle. We suggest that dentists must administer the full process. Other suggestions are given below which if the company adopts in future then definitely the profitability and  customer base will increase in the near future and the profit margins of all intermediaries will be maximized. * Intensive distribution Align should move from selective distribution to intensive. The increased number of retailers (dentists and orthodontists) makes it easier and more likely for patients to receive treatment (enhance spatial convenience). The increased distribution should drive prices down as retailers compete for customers. * Better Incentives Dentists are incentivized by volume of patients and perform non-specialized tasks that require less treatment, all opposite of the orthodontists. This match brilliantly with the Align’s offering. In fact, some of the characteristics seen as unattractive from the orthodontists would be viewed as benefits for dentists. * Target Customers The offering can be adjusted to match the needs and wants of the various segments of customers. Each patient segment (prior use, beauty and health conscious) has different preferences and a varied tendency to buy, as would the retailers (dentists and orthodontists). The other side to this is Align can â€Å"fire† bad orthodontists * Brand Benefits Because brand awareness is achieved (80 percent), advertisement should shift focus from aesthetic advantages over the traditional system to brand benefits. The existing approach targets the existing market. They must position their product on the basis of brand benefits and try to ensure the targeted customers that Invisalign is the best suitable solution. References http://www.consumerpsychologist.com/distribution.html http://www.businessihub.com/the-role-of-marketing-channels/ http://teamjaker.wikispaces.com/Invisalign

Business Plan: Sugarcane Juice Industry

Executive Summary We are the students of BBA from AIUB; under kind supervisor of sir MD. Mostofa Jaman started to work on new and innovative idea that has not been before in Bangladesh. As a step towards growing entrepreneurship in Bangladesh we students of AIUB have a tradition to present our new and innovative idea in front of people which could benefit the job situation in Bangladesh and so that we could become job givers not job beggars. Sugarcane juice industry is a business idea that deals is product. Our product is sugarcane juice in tin pack or pet bottles.Sugarcane juice is widely used in summer season because of its taste and low costs. Now in many countries it’s produced on chemical basis and there sales are quite high especially in Middle East countries. This juice is widely used in hot weather conditions. Industry Environment Over view of the industry Our business is the part of fruit & vegetable industry of Bangladesh. Agriculture is the largest income and employ ment-generating sector of Bangladesh. About two third population of the country resides in rural areas and directly or indirectly depends on agriculture for their livelihood.The sector is an important source of demands for its products. Company Locations and Facilities We select our industry location in Ashulia, Gazipur because we collect most of our sugarcanes from the north Bengal. The transportation system with north Bengal to Ashulia is very good. Potential customers Our potential customers will be every kind of individuals like: ? Students at every level. (from school to universities) ?Employees who work the entire day in hot condition. ?Households, passengers. In summer season every kind of people with no age limit use this juice, because most of the people avoid unhygienic products.Initially we will only limit our geographical scope to Dhaka and then after initial success we will expand our target segments. We expect we will cover almost 30%-40% of Dhaka’s population w hich could be almost one million we expect that out of these 30%-40% we will capture 60%-70% of the market. Direct competitors We don’t have direct competitors in our product however in substitute products we have mainly big companies like: Pran, Shezan, Akiz, Partex etc. Marketing Business opportunity This is the business plan of a partnership in the name of Sugarcane juice. The plan is to process and market the high-quality sugarcane juice.First time in Bangladesh, juice will be preserved in tin pack keeping them as fresh as at time of extraction. Till now market deals in fresh fruit juices which can be easily preserved however this idea has not been catered yet. Collecting raw materials Bangladesh country is an agricultural country. In North Bengal the farmers produce a huge amount of sugarcane. So it is a great opportunities for us to collect our raw materials. 1st year we buy our raw materials from those farmer. On the other hand in that year we leas 450-500 acres of lan d from the farmers and produce sugarcane in those land.Our sugarcane production will be increase if we grab the market. Company impact Sugarcane juice is widely used because of its sweet taste and being a solution to different health problems. The cost of production and raw material is not so much. It needs not to be marketed so much because it’s a new thing which people will try and love a lot. Simply we can place it in universities cafeterias, gourmet franchises and grocery shops, the only thing we must do is to ensure its shelf life and long time preservation time. Company strategy In first year, our company will market in Dhaka.Dhaka will be sole market for first year. Then looking through our sales history we will expand our business opportunities to other big cities of Bangladesh. More products that will be processed in same way and will be included in product line after making a good repute in the history. Operation Organizational structure â€Å"AAA† is an orga nization that will be legally formed as partnership firm. The partners will be Afroja Islam, Wasif Sabbir Hossain, Jabir Rahman, Shubo Saha and Md. Yusuf Raihan. Each partner will contribute 20% as initial investment in business.Key management personnel 4 important departments will be there: Purchasing and logistics Mr. Wasif Sabbir Hossain with one assistance (employee) will be responsible for all operating materials purchases at best possible rates and delivering at the appropriate time, use of just in time inventory. Production and Financial operations Md. Yousuf Raihan will be responsible for qualify production process. He will also be responsible for financial records and accounting. Md. Yusuf Raihan needs the following staff at the plant in the process. Process workers (1) MarketingMiss Afroja Islam is our marketing researcher. She alone with assistance of Jabir Rahman is responsible to design promotional campaigns and do art work for advertisement. Their main task is to work in celebration with sales department to create demand opportunities and find out new market segments. Warehouse Management and sales Mr. Shubo Saha will be responsible for managing finished goods inventory in Dhaka Warehouse and office and to go generate sales per decided and approved credit terms from financial department. Machinery requirement We use few kinds of machinery in our industry.Like crusher machine for crash sugarcane, filter machine for filter the crushed juice, labeling machine, can lid machine etc. Our plant capacity will be 3500-4000 Liters per day. Preservation system for sugarcane Aqueous ammonia (28% NH3 w/v) was mixed with 500ml batches freshly extracted sugarcane juice at level of 0, 0. 5, 1. 0, 1. 5, 2. 0, 2. 5 and 30% (w/v). the mixture were at a room temperature is sealed glass containers for 7 day period to measure changes in pH and Brix of the juice. Result for pH & Brix during 7 days after treatment are shown in Table 1.It gives the trends in these measur ement for aqueous ammonia level of 0, 0. 5, 1. 0, 1. 5 and 2%. Results for higher concentrations were identical to those for 2% aqueous ammonia. It is obvious that ammonia works well as a preservation especially if fairly high level are used, at level above 2% w/v the juice becomes less palatable for cattle and such situations if should bereft to stand until the excess ammonia dissipates. It has been suggested by Leng and Preston (1976) that the optimum level of available nitrogen in the rumen to ensure optimum synthesis of microbial protein in 3 g N/100 g of fermentable organic matter.Taking this case of cane juice at 14 Brix, then this world require about 1. 5% (w/v) of aqueous ammonia (28% NH3 w/v) in order to provide the required amount of available nitrogen for microbial protein synthesis. In the experiment reported here, the inclusion of from 1. 5-2. 0% aqueous ammonia in the sugarcane juice, thus provided the necessary amount of Nitrogen for rumen systematic protein and also preserved the juice over 6 days. Investment and Projected Financials Capital investment Business will be started with total capital of BDT 10,000,000. Each of five partners contributes 20% capital.Investment BDT Security payment for 10 Marla building Plant & machinery Labeling machinery Can lid selling machinery Working capital Total 200,000 4,060,000 90,000 110,000 4,662,000 9,122,000 Operating investment before earning BDT 4 months rent of plant building Wages for approx 2. 5 months Approximate initial recruitment cost Initial utility bills Total 160,000 100,000 20,000 40,000 320,000 Surplus= (10000000-9122000) =878,000 Surplus will be used to purchase operating materials for supplies for starting production. RA! HAN

True comedy explores themes as serious and important

True comedy explores themes as serious and important as appear in any tragedy. Demonstrate to what extent Educating Rite contains serious and important themes as well as being a comic play. BY D.. Thomson Educating Rite True comedy explores themes as serious and important as appear in any tragedy. Demonstrate to what extent Educating Rite contains serious and important themes as Wily Russell play entitled ‘Educating Rite' Is a dark and comic drama set within the confines of a University classroom. The play features two characters, Frank a troubled lecturer who has grown disillusioned with his existence, and Rite, a working classLiveryman with a thirst for knowledge and a desire to find meaning In life. The drama tackles many serious themes including alcoholism, social class and exclusion, relationship troubles and gender roles. It addresses these issues in an engaging and comic way, the seriousness of these issues often disguised by the wit and charm of the characters. The way that Frank is introduced to the reader says a lot about his character. The curtain draws on Frank frantically scurrying about looking for a hidden bottle of whiskey that he has concealed in his bookshelf. â€Å"Eureka† exclaims Frank as he finally finds it.This somewhat amusing scenario serves to highlight an unhappiness felt by the character and Issues around alcohol. This point Is further highlighted during a rather sardonic going and throwing with his partner. Frank concedes In this conversation that he Is taking on extra work â€Å"to pay for the drink†, and the billing nature of the dialogue suggests that all is not well in his relationship. Rite enters the scene full of energy and life after battling with the door knob on the way in. Her demeanor is that of a nervous working class girl who is desperately trying to come to grips with surroundings that are totally alien to her.Rite's brash and unconventional manner is perfectly illustrated in her attempt to convers e with Frank about an erotic painting displayed in his room. â€Å"This was like the porn of its day, wasn't it? † Rite innocently asks. The characters repeated questioning disguises an awkwardness she feels amidst an overwhelming desire to gain an education and move up In the world. In amongst their troubles there begins to blossom a friendship between the pair, Rite compared to the elitist crowd with which he is familiar.Frank on the other hand is an enigma to Rite, she does not understand why Frank is so unhappy in a life that she so separately craves for herself. This dynamic brings about some truly comic moments between the characters, an example of this being when Frank attempts to familiarize Rite with the works of E. M Forester. In this dialogue, Frank tries to emphasis to Rite the importance of looking at literature from an academic perspective. This point is somewhat lost on Rite when she Jokingly asks â€Å"Does the repeated use of the phrase â€Å"only connectâ €  suggest that in reality E. M. Forester was a frustrated electrician. Rite's relationship with men is a theme that develops throughout the play. Rite feels eke she is being held back by her husbands expectations. Her relationship with her husband deteriorates as she continues to study against her spouses wishes. This culminates in her partners desperate attempts to keep her in her place by burning her books. Rite's charm is not lost on Frank, he tells her at their very first meeting that he thinks she is â€Å"rather marvelous†. As the relationship develops Franks fondness for Rite grows and he becomes increasingly protective of her and perhaps Jealous of her progress.This point is illuminated when Rite begins to make friends amongst other students. When Rite is invited to travel with some new friends Frank immediately barks â€Å"you can't go†, this hasty response shows that Frank is fearful of losing influence over Rite and perhaps losing her altogether. Rite's relationship experiences demonstrate the struggles that working class women were likely to encounter at this time and the opposition they faced from the expectant and often overbearing men in their lives. As Rite progresses through her academic studies she begins to feel a disillusionment with her present life and a feeling that she does not belong.Her studies opened up a ewe world to her that she had not previously encountered. She began to feel ill at ease with her working class background as she regarded those around her as lacking in culture and ambition. She did not however feel at ease amongst academics and scholarly types either and this left her in a sort of limbo where she began to lose sight of what makes her unique. Her feelings are demonstrated in the following quote, â€Å"I'm a freak. I can't talk to people I live with any more. An' I can't talk to the likes of them on Saturday, or them out there, because I can't learn the language. This frustration was further compou nded by Franks desire to preserve Rite's individuality at the expense of her progression. His criticism of Rite's work as containing â€Å"nothing of you in there†, illustrates Franks desire to conserve the things in Rite that he finds most alluring. The play ends on a rather sad note as both of the characters are left with uncertainty surrounding their futures. Franks drinking and subsequent behaviors have taken their toll on his work and on his relationship. Franks future lay in Australia without his former partner as punishment for his actions.Rite also faces upheaval in her life s she begins to come to grips with the changes that have occurred as a result of her decision to gain an education. What is clear is that the pair are unlikely to be sharing the play in a poignant scene between the characters with Rite giving Frank a haircut that she had previously promised. This moment of rare intimacy between the pair illustrates the warmth the characters feel for each other, it does however seem improbable that they will share many more moments like this in future. To a large extent Educating Rite tackles many serious and important theme's in a UN- evasive and thought provoking way.It is a credit to the author that he is able to tackle such issues while maintaining a thread of comedy throughout the play. As examined in this essay, the play is able to look at issues such as social class, gender roles, alcoholism and relationship troubles without descending into morbidity and manages to keep the reader engrossed throughout. The humanness of the characters and their flawed nature helps the reader to empathic with the pair and their conflicting views of the world provide the catalyst for an often dark but comedic tale. Bibliography Russell, W. (2007). Educating Rite. 1st deed. London: Methuen Drama.

Adult Educational and Training Opportunities Essay

Adult Educational and Training Opportunities - Essay Example Research has proven that baby boomers who approach the retiring age of 65 often find themselves in good health and willing and able to work (Kelch & Harris, 2000). Hence, there is enormous potential for adult education and training opportunities for them. Keeping in view the above scenario, the dilemma lies in how to steer educational and training efforts of adults towards helping the older adults (baby boomers) maintain their skills at workforce. A training need analysis would reveal that there are three key aspects involved in doing so: preparing the in-service, current pre-professional and paraprofessional educational and training opportunities, training certifications, funding and cultural issues as well as issues in climbing up the corporate ladder (New York State Office for Ageing, 2011). Research also shows that the baby boomers tend to be more ethnically diverse and have higher education level than preceding generations (New York State Office for Ageing, 2011). Shortages in l abor supply are likely to result as people providing ole age care will be simultaneously retiring in large numbers.

Reaction Paper On The Picture Wind Chime After Dream By Pierre Huyghe Essay

Reaction Paper On The Picture Wind Chime After Dream By Pierre Huyghe - Essay Example This picture was taken from a horizontal close-up position, thus clearly capturing the tree trunks at horizontal positions and the suspended chimes at an elevated angle. From the photographer’s angle, one can see only six of the 47 chimes mounted on the trees. In addition to the mentioned contents, the root section of each tree is covered with dried vegetation as opposed to the rest of the lawn, which is covered with green grass. Tree trunks and branches are dark and gray while the leaves are greenish-yellow in color. Behind the trees are five whitish structures of what appears to be concrete pillars. Having acknowledged the visible contents Pierre Huyghe’s picture, subsequent sections of this report analyze individual elements of art as they appear on the portrait. Keen focus on each element forms the basis of critical analysis in the art. It is through appraisal of individual components of the picture that one conclude on the success or failure to meet its aesthetic objectives. Basically, elements of art include line, texture, shape, and color among others. Each of these elements plays a significant role in creating unique attributes of a portrait. Variation of lines and texture allows an artist to manipulate contents in order to achieve the desired meaning. Variation of lines and shape enables the audience to develop concrete perceptions of space. On the other hand, manipulation of texture and color unearths aspect of time, which enhances the creation of intended theme by an artist.... Tree trunks and branches are dark and grey while the leaves are greenish-yellow in color. Behind the trees are five whitish structures of what appears to be concrete pillars. Having acknowledged the visible contents Pierre Huyghe’s picture, subsequent sections of this report analyze individual elements of art as they appear on the portrait. Keen focus on each element forms the basis of critical analysis in art. It is through appraisal of individual components of the picture that one conclude on the success or failure to meet its aesthetic objectives. Basically, elements of art include line, texture, shape and color among others. Each of these elements plays a significant role in creating unique attributes of a portrait. Variation of lines and texture allows an artist to manipulate contents in order to achieve a desired meaning. Variation of lines and shape enables audience to develop concrete perceptions of space. On the other hand, manipulation of texture and color unearths a spect of time, which enhances creation of intended theme by an artist. These elements must appear in every piece of artwork, whether it is two-dimensional or three-dimensional. In this regard, Pierre Huyghe’s picture incorporates some of these elements in depicting the wind chimed field. Elements of Art in the Picture Line and Shape Pierre Huyghe’s wind chime picture adopts a combination of both horizontal and vertical line techniques. These two techniques cumulatively facilitate creation of a path where viewers can perceive the aspects of space. Horizontal lines in the picture delineate those sections of the lawn and trees which extends into the adjacent space outside the camera’s coverage. In this context, Pierre

The impact of advertisements on customers Research Paper

The impact of advertisements on customers - Research Paper Example Therefore, the advertising done by any company should be planned and executed in an excellent way so as to affect the customers. Successful advertising can impact on customers psychologically, emotionally and rationally. Advertisers have to pay a lot of attention to the way customers think and behave. They have to carefully study the impacts their advertising can have on customer`s minds. Their main focus is on the design of their advertising as that is the component affecting the decision making behavior of the customers. The main goal of advertising should be to attract as many customers as possible and also to analyze the affects that advertising can have on the minds of the customers (The positive effects of advertising, Web). The psychological effects of advertising are such that it arouses the customer`s wish to purchase the products. In the process of advertising, firstly, the customer`s attention is focused on the design of the advertising and the information being told through it. After that, the process of reasoning takes place during which the customer`s emotions are transferred into desires of actually acquiring the product. This desire of customers is then turned into an action when they actually purchase the product. An example of this psychological impact on customers is when a particular customer watches an advertisement of a product like a burger on television. This is the first stage during which the customer`s attention is focused on this burger and the different features or ingredients of this particular burger. In the second stage, the customer starts desiring the burger and wants to actually go out and buy this burger. During the last stage, the customer will go out and purchase this burger in order to fulfill his desire and wish. After consuming it, if it satisfies the customer then he will become a regular buyer and will keep buying it and if not then he will regret his decision, will not buy it again and will even tell others not to buy this burger in the future. Therefore, a company should make sure that its advertising successfully promotes the true features of its products and should not misguide the customers (The psychological impact of advertising , Web). Apart from the psychological impacts of advertising, there are a number of emotional impacts of advertising as well. Advertising can emotionally affect the attitudes and purchase decisions of customers. Researchers have proved that the emotional impacts of advertising can indirectly affect the memory of customers. Many advertisers today are trying to create emotional impacts on customers through their advertising strategies and lure them into buying the products in order to increase their sales. According to a theory, advertising can have three kinds of impacts on customers. Out of these three impacts, two are positive while one relates to a negative emotion. One of these emotional responses relates to the arousal stage of the psychological impact process and involves emotions such as joy, surprise, excitement etc. the other set of positive emotions include feelings of warmth, hope as well as care and gentleness. These emotions can together have an impact on the customer att itudes and intentions of purchase of all the customers. The impact that advertisers plan to have on customers is actually different from what customers feel and this is portrayed in their attitudes.

Conflict of Religion and Slavery in the Frederick Douglass Narrative Essay

Conflict of Religion and Slavery in the Frederick Douglass Narrative - Essay Example Religion is not the domain of the dermatologist. The arguments of the whites to view religion from the perspective of color needs to be dismissed without further arguments, as only lunatics can forward such a point of view. Those who justify slavery quoting scriptures are like Satan quoting the Bible. They just do not possess an elementary knowledge about the revelation. Douglass encounters with the so-called Christians, who treat slaves in the most inhuman style, shake his belief in religion. Mr. Severe, overseer in charge at Colonel Lloyd’s plantation, is one of such individuals. As the divinity intervenes he dies as soon as Douglass arrives there. The gullible and innocent slaves take it as a blessing from God. The replacement for his place, Mr. Hopkins, is a good person. The love-hate tussles as for religion in his mind continue, and he thinks that it is a good fortune that he is not one of the slavery victims when he is selected and shifted to the Great House Farm, where life is comfortable. The cruel strokes of destiny fallen on his grandmother who is left to die alone shake his faith in God, and he puts his judgment to test by asking questions about His style of functioning. What deeply pains Douglass is the hypocrites donning the garb of preachers as guardians of religion. Some of them are Master Thomas, the Methodist who holds the sla ves on the plea that he takes care of them, but in reality he does not spare even a crippled girl named Henny from his practices of cruelty. At St. Michael’s, a Sabbath school for slaves established by Whiteman is closed under the violent threats by white religious zealots. Religion, as it is practiced, never helps the cause of blacks, and Douglass mentions Mr. Rigby Hopkins, one of the sterling religious hypocrites, who derives sadistic pleasure in beating his slave on silly pretexts. Such religious leaders quote from the Bible selectively, and their assertions are out of the context. Douglass writes, â€Å"I have said my master found religious sanction for his cruelty. I have seen him tie up a lame young woman, and whip her with a heavy cow skin upon her naked shoulders, causing the warm red blood to drip; and, in justification of the bloody deed, he would quote this passage of Scripture ? ‘He that knoweth his master’s will and doeth it, not shall be beaten wi th many stripes.’ † (Douglass 52). This is the highest form of insult to Christianity. Thus, in the mid-1800s, religion is used as the tool to destroy the emotional world of the slaves and break their psyche. Severe whipping is normal which often causes bodily harm to the slaves. Their working hours are long, from the sun-rise to the sun-set in the open farms, in all kinds of weather. With no educational facilities and no scope for personal empowerment possible for the slaves, the doors to the knowledge world remain shut for them from the cradle to the grave and from the womb to the tomb! In Douglass’ time, slavery is being practiced at its worst. The majority of the religious clusters in America barring the Society of Friends support slavery. That is the period when the North and South are vertically divided by the issue of slavery. The Christians of the North favor the abolition of slavery, but the Southerners are adamant about retaining it and thoroughly convi nced that it has the religious sanctity. The worst part is the condemnation and appreciation of slavery is done in the name of Christianity. So, the politics of religion dominates the issue of slavery. Douglass does not condemn Christianity as such, but his strong resentment is

PERSONAL BIOGRAPHY Statement Example | Topics and Well Written Essays - 250 words

BIOGRAPHY - Personal Statement Example Indeed, my companions regularly irritated me amid my pre-adult years. I had numerous individuals who put resources into me, and I exceeded expectations at the greater part of my numerous and shifted diversions. I did well in school, frequently knowing how to do complex math issues before the idea had even been acquainted with our class. Thinking back, I am certain I was very egotistical, albeit I did not understand it at the time. Later in 2013, I rejoined with my parents in the United States where I joined tenth grade. In America, I started to feel burnt out on the weight put on me by my family and their elevated requirements. I systematically proceeded with my additional curricular exercises, including music and workmanship lessons, and alongside my studies. I graduated as the best student in my class, and I was satisfied because I made my parents to be proud. All my grades in the United States were amazing because I joined advanced classes. However, after three semesters, I chose to join school after I kept on exceeding expectations in training much the same as my nation of origin. I need to be a little fish in an enormous lake for a change. The wise quotes from Kiyoska (2014) give me power to move on, for the winner are always prepared for challenges. In College, I would like to proceed with the same soul of greatness to be an effective individual later

Short analytical memo report Essay Example | Topics and Well Written Essays - 750 words

Short analytical memo report - Essay Example The research investigated three charitable organizations within the Halifax regional municipality to establish ways through which the company can support the organizations humanitarian activities through other charitable acts in addition to direct fiscal assistance. The investigative undertaking took advantage of various research methods such carrying out surveys, correlation and a case study of two charitable organizations within the Halifax region, Research Methods (2011).The report begins by an individual description of the two charitable organizations followed by an attempt to match the organizations activities and the company’s objectives. This forms the main body of the report while the summary explains how the particular charity is more beneficial to the company than the rest. Finally, the report concludes by declaring a recommendation. According to Parker Street (2011), this registered non profit agency is responsible for the provision of food, furnishings, skills improvement, and mentoring and support assistance to residents of Halifax regional Municipality. The organization commenced its operations in early nineteen eighties as a food bank. The furniture part commenced operation in mid nineteen nineties at a dissimilar location before combining to form the present major organization. Over the years, it has progressively participated in charitable activities. Parker Street is charity organizations that respect the existence of individuals and are involved in activities to eliminate racism, poverty and other social ills and injustices. They strive to build societies that are concerned about people’s welfare irrespective of their areas of origin, devout affiliations or social and political stand, (Parker Street, 2011). Notably, it formed the IT program in the year 2001 in collaboration with the local Nova Scotia Community college through which scores of students

Examine the implications of EU for European industrial relations Essay

Examine the implications of EU for European industrial relations - Essay Example The effects of advancing European integration on national systems of industrial relations, and the associated need for a systematic analysis of the conditions, forms, and direction of the Europeanisation and 'supranationalisation' of industrial relations, have long ago attracted the attention of researchers. Although a number of valuable comparative studies have appeared in the last decade (Ferner and Hyman 1992; Hyman and Ferner 1997; Bispinck and Lecher 1999), by and large these have not concerned themselves with the specific context of the European Union and the transnational dimension of industrial relations. (Wolfgang Lecher, 133) In particular, there has been almost no systematic consideration of the interaction between and consequences of the co-existence and superimposition of supranational and national relations between state actors and the parties to collective bargaining, both for systems of industrial relations and for broader areas of policy at the various levels of the European Union's multi-tiered system of governance. Similarly, there has been little research into the effects of the horizontal interaction between differing national systems of industrial relations and approaches to social and economic organization which are embedded in the same EMU and, as a result, are subject to the pressures of mutual regime competition. 1.According to Jelle Visser (http://www.ser.nl/_upload/b23574_4.pdf) prior to the EMU, industrial relations in member states seemed to follow one of two broad tracks: 1. Attempts at cross-border co-ordination among trade unions in continental welfare states and in what broadly can be described as the D-mark zone (Germany, Austria, the Netherlands, Belgium, France and, although not member of EMU, Denmark) to seek wage increases within specified parameters and thereby preventing upward wage pressure (endangering monetary stability) and downward wage competition and social dumping. 2. The adoption of or attempt at tripartite Social Pacts in peripheral or 'catch-up' countries outside the D-mark zone (Portugal, Spain, Italy, Greece) and those prospective EMU members which were confronted with deep structural changes (Ireland, Finland), prioritising national competitiveness, addressing crisis situations and preparing for EMU membership. This view sets out from the position that the developments referred to above constitute structuring elements in a future system of European industrial relations, organised around two dynamic poles-the company-centred transnational level and an overarching macro level, with its institutional focus in the 'social dialogue'. It expects the guaranteed rights to information and consultation which will result from the across-the-board establishment of European works councils (EWCs) in the wake of the Directive to create the foundations for the possibility of company-based collective bargaining on issues such as training and working time. Moreover, EWCs are to promote the conver gence of workplace employee representation across Europe and act as a catalyst for the harmonisation of trade union policies on employment issues and collective bargaining. (Wolfgang Lecher, 135) This optimistic standpoint sees a positive link between trade union demands for participation, on the one hand, and the establishment of new post-Fordist systems of production and

Little Women by Louisa May Alcott Essay Example for Free

Little Women by Louisa May Alcott Essay Little Women, written by Louisa May Alcott, is a novel based on a family of four girls, Margaret Meg March, Josephine Jo March, Beth March, and Amy March, and of their family values. Little Women demonstrates strong events based on several family values. The story of the March family is set in New England during the civil war. Throughout this point in time the little women are to survive with out a father figure, as their father has gone to fight in the war. Over long periods of time, the four March sisters had to face the fact that they were very poor and could not receive every thing that they wished for. As the March family stayed home awaiting the return of their father, they were very lucky to receive the fatherly support from an old, wealthy neighbour, Mr Laurence. Overtime the girls formed a tight bond with Mr Laurence and his grandson Laurie. As the March family continues through the hard times in life, they are blessed by the friendship of family and friends. In the Novel the four sisters show that they are very unselfish and are capable of sharing what little things they have with others. Even though the girls realise (Amy especially) that they are suffering poverty and are not able to receive everything that they wish, they are very grateful for what they have. The March sisters tend not to make a fuss mainly because whilst their father is away life gets tough with only a mother figure around. Not far away from here lies a poor old woman with a little new born baby. Six children are huddled into one bed to keep from freezing, for they have no fire. There is nothing to eat over there; and the oldest boy came to tell me they were suffering hunger and cold. My girls, will you give them your breakfast as a Christmas present? pg 20 In the chapter A merry Christmas this here is a great example of how generous the March family is even though the have so little themselves. The girls were very disappointed to give their food away but knew that there was a family suffering severely without any food, so they decided to the right thing. In Little women the four March sisters show loyalty by looking out for each other. Through the hardest times in life the girls manage to stick by each other and along the way on their journey they learn from their mistakes. Meg, Jo, Beth and Amy are not your everyday type of sisters who may fight a lot with one another. The girls infrequently have fights because they are so alike, they are so kind to one another and share anything they have for that is all that they do have. I let the sun go down on my anger; I wouldnt forgive her, and today, if it hadnt been for Laurie it might have been too late! How could I be so wicked? said Jo half aloud, as she leaned over her sister, softly stroking the wet hair scattered on the pillow. As if she heard, Amy opened her eyes, and held out her arms, with a smile that went straight to Jos heart. Page 115. Even though the girls make mistakes they learn from them and are persistent never to make that same mistake again. Through out the novel looking out for each other is a true family value and by doing this the girls manage through life a lot easier. Life becomes more interesting when family and friends are together. Its not until later on in life when the March girls realise that their next door neighbours are not close and that they ought to become neighbourly with one another. It is here in the novel where all the sisters begin to loosen up and enjoy the new company of the Laurence boy. At first the girls are a bit timid because they are embarrassed by the fact that they are so much poorer to Laurie, but after first impressions the girls really begin to bond with Laurie and they form a tight friendship. We are not strangers, we are neighbours, and you neednt think youd be a bother. We want to know you, and Ive been trying to do this ever so long. Page 70.Through the novel it is important to be able to have the love and support of friends and family so that it makes life easier through the difficult and depressing patches. In conclusion Marmee only wants best for her girls, but in her eyes this does not mean the wealthiest man that the girls can get their hands on this means, happiness and security from the one they tend to spend their rest of their lives with. Money is a needful and precious thing,-and, when well used, a noble thing,-but I never want you to think it is the first or only prize to strive for. Id rather see you poor mens wives, if you were happy, beloved, contented, than queens on thrones, without self- respect and peace. If along the way the girls did not have one another and there values then Meg, Jo, Beth and Amy would struggle more then what they already do. Through out the novel family values are very important and are expressed in many ways, not only through family but close friends too. The March sisters go through life with the love and support of each other and share an amazing journey.

Data Analysis for Research Essay Example for Free

Data Analysis for Research Essay Scenario 1: Customer Perceptions of the Toyota Brand WKB Toyota in Chichester want to investigate customer attitudes towards the Toyota brand, to see if the press coverage regarding mechanical failures during 2009-2010 have had any long-term impacts on customer loyalty and potential sales to new customers. In the first instance, WKB can offer access to their own marketing database. Scenario 2: Market Segmentation for Visit Chichester Visit Chichester is in the process of realigning its marketing strategy to key customer groups in order to more effectively promote the visitor economy in the Chichester District. As part of the process they wish to conduct research to investigate current attitudes towards the Visit Chichester website. They wish to seek views from across a range of profiles including families with children, couples, and the retired market. The results will be used to determine the structure and content of the new Visit Chichester website. Scenario 3: NatWest Banking Charter Following its widespread publicity campaign, which included TV adverts and street billboards, and as part of its commitment to customer service, NatWest wish to undertake research to establish the impact of its Customer Charter. More specifically, they want to ascertain whether it has lead to a discernible improvement in customers’ perception of the bank’s service quality. They also wish to undertake an internal audit to assess whether staff have noticed an impact of the Charter. Scenario 4: The Green Economy The West Sussex Sustainable Business Partnership has commissioned the University of Chichester undertake research assessing the level of sustainable business practice by businesses across a range of sectors in West Sussex. Specifically the WSSBP would like to establish the extent to which businesses are adopting green measures in key areas such as operations management, purchasing, and energy management. They also want to establish business awareness of available support for going green, and general business attitudes to the green agenda. The results will help WSSBP help businesses prepare for the green economy being championed by the coalition Government. Scenario 5: HMV Music In the light of poor trading figures, and the imminent closure of 60 of its UK branches, HMV want to undertake research to ascertain the factors that are causing poor sales and determine which product lines should be continued and which ones should be discarded. They are also interested in how they can improve their online sales performance as part of a realignment of their retail strategy. Scenario 6: Tourism Industry Response to Recession and Recovery The Sussex Tourism Partnership have commissioned the University to undertake research into the impact of recession on the tourism industry in Sussex, and the strategic response adopted by tourism businesses, including accommodation providers and attractions. They wish to establish the degree to which different sectors have felt the impact of recession, either positively or negatively, and identify the key measures these businesses have taken to remain competitive in the current downturn. Scenario 7: Evaluation of Goodwood Motor Racing Events The Goodwood Road Racing Company (GRRC) has commissioned the University of Chichester to undertake research investigating visitor perceptions of the overall quality of the visitor experience at the Goodwood Festival of Speed and Revival. They also want to assess visitors’ views about potential new events, products and services that could be developed at Goodwood that would increase revenue without significantly increase the negative impacts currently generated by the Festival of Speed and Revival events. Scenario 8: Green policies at Sainsbury PLC The aim of the research is to establish whether there are any economic benefits from adopting green business policies at Sainsbury supermarkets. The supermarket’s Operations Manager wants to identify ways in which the economic impacts of Sainsbury’s adoption of green business polices can be measured. In particular, she is interested in the identification of costs and benefits associated with implementing green business policies at Sainsbury, and to identify the economic incentives and disincentives which Sainsbury has from its stakeholders such as customers, suppliers and government to adopt green business policies.